PRESS RELEASE

FOR IMMEDIATE RELEASE
CONTACT: JONN BEHRMAN
OFFICE: (734) 418-2537
EMAIL: jbehrman@uRefer.com
Website: www.uRefer.com

uRefer adds prominent local ‘connector’ to business development team
Referral marketing software provider appoints local executive, Terry Bean, to spearhead business development efforts.

Ann Arbor, MI Sept 4, 2008 – uRefer (www.uRefer.com), a VC funded technology startup, which provides result driven referral marketing software & services, is ramping up their sales efforts with the appointment of new Business Development Manager, Terry Bean. Mr. Bean is a well known referral marketing and networking veteran in the Metro Detroit community.

"We are extraordinarily fortunate to have Terry join uRefer’s growing family," said Jonn Behrman, Co-founder and CEO of uRefer. “Terry is extremely well connected and is widely recognized as an expert in networking and referral marketing. His passion and expertise in word of mouth marketing makes him an ideal fit to promote uRefer’s vision and ongoing business development efforts.”

"I am extremely impressed with uRefer’s innovative solution. It eases many of the current challenges associated with creating and managing referral programs.” Bean said. This application is a game changer. Any business, large or small can easily setup and administer a referral program. It’s powerful, intelligent and, will make referral programs possible for many new organizations. I’m excited to be a part of this team."

Bean is the founder of Networked Inc (www.networkedinc.com) and has created numerous face-to-face and virtual networking groups, including Motor City Connect (www.motorcityconnect.com), one of the largest business-networking groups in Detroit. He currently serves as the social networking editor for The National Networker.

Bean is a sought-after speaker at referral and networking conferences and events, and frequently delivers presentations on the subject of referral marketing. He is a frequent speaker of Automation Alley. He will speak at the Referral Expo 2008 on Oct 8 (www.referralexpo.com, Sept 22 – Oct 10, 08), on the subject of "How to make your referral program 5 times more effective.'

As uRefer’s Business Development Manager, Bean is tasked with expanding the client base amongst mid to large-sized businesses. He will spearhead the building and management of strategic reselling partnerships, and will be responsible for delivering innovative sales strategies to enhance the growth of the company. Terry holds a B.S. in Psychology and a M.A. in Business Communications from EMU.

-- About uRefer: uRefer's Intelligent Referral Marketing Platform allows businesses of all sizes to easily create, manage and promote their own referral programs. uRefer was founded in August of 2007 and is based in Ann Arbor, Michigan. The company’s management team has extensive experience in sales, internet marketing, ecommerce and web development. In addition, the team has a track record of creating socially conscious, successful entrepreneurial ventures. For more information visit www.uRefer.com.