PRESS RELEASE

FOR IMMEDIATE RELEASE
CONTACT: JONN BEHRMAN
OFFICE: (734) 864-7329
EMAIL: support@amplifinity.com
Website: www.urefer.com

Higher Ground Launches Reseller Referral Program via Amplifinity

ANN ARBOR, MI (Aug. 17, 2008) – Higher Ground has chosen Amplifinity as its referral-marketing platform to create, manage, and promote the company’s referral program.

Higher Ground offers a line of award winning, highly functional laptop cases that open to allow users to work without removing the computer from the bag. The company specializes in providing laptop cases for schools and school districts.

"Referrals are one of the best avenues we've found to reach our educational market. We are constantly being approached by individuals looking to make introductions to school districts on our be-half, but it's been too complicated to really manage the referral reward process, in particular since we don’t know which individuals can really deliver quality introductions. The Amplifinity platform lets us formalize and track our referral program while bringing it to a broader audience." said Mark Zadvinskis, Vice President of Higher Ground.

"Amplifinity has already made an impact for Higher Ground, within a few weeks of launching the program, they signed a valuable new client" said Jonn Behrman CEO of Amplifinity. "We are excited to see the program prosper as it continues to get rolled out."

Find out more about Higher Ground at: www.highergroundgear.com.

-- About Amplifinity: Amplifinity provides an Intelligent Referral Marketing Platform that helps businesses of all sizes to easily create, manage, and promote their own referral programs. Amplifinity was founded in August 2007 and is based in Ann Arbor, Michigan. The company’s management team has extensive experience in sales, Internet marketing, ecommerce, and web development. In addition, the team has a track record of creating socially conscious, successful entrepreneurial ventures. For more information visit: www.urefer.com.