Benefits to Marketers
Industry research supports the power of word-of-mouth
Tap into the marketing conversations already happening around you.
Consumers naturally give and receive recommendations in their everyday life
Tap into the marketing conversations already happening around you.
- The average person has 112 marketing-relevant conversations per week.
Source: TalkTrackTM, Keller Fay Group, 2006
- Turning a satisfied customer’s social network into actual purchases for a product or service is a system that works. The success rate is 3 to 5 times higher than Prospects targeted using traditional marketing techniques. Source: Hill, Provost, and Valinksy; Wharton School at the University of Pennsylvania, 2007
- 94% of consumers regularly or occasionally give advice about products or services they purchased.
Source: BIGresearch, 2007
- 91% of consumers regularly or occasionally seek advice about products and services before making a purchase.
Source: BIGresearch, 2007
- 65% of consumers rate their friends as the most trusted source of product recommendations; only 27% rated experts as the most trusted source. Source: Yankelovich, 2004
Next: Quality introductions
