You are already doing it, why not be rewarded for it
Do you know that word of mouth is a natural extension of your daily interaction?
It's already part of your daily life:
Do you know that word of mouth is a natural extension of your daily interaction?
- The average person has 112 marketing-relevant conversations per week. Source: TalkTrackTM, Keller Fay Group, 2006
- 94% of consumers regularly or occasionally give advice about products or services they purchased. Source: BIGresearch, 2007
- 91% of consumers regularly or occasionally seek advice about products and services before making a purchase. Source: BIGresearch, 2007
It's a win-win scenario:
- Consumers seek advice from people they know. 65% of consumers rate their friends as the most trusted source of product recommendations; only 27% rated experts as the most trusted source. Source: Yankelovich, 2004
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